Sales Executive

Sales Executive:

About Agio Ratings 

Agio Ratings is building the Risk Intelligence Platform for digital assets. As institutions deepen their involvement in crypto markets, they need trusted signals for making high-stakes decisions. 

We produce independent ratings, research and custom analytics to support firms navigating crypto’s evolving risk landscape. 

We’re backed by top-tier investors and serve trading firms, insurers and banks. Our team combines financial rigour with crypto-native insight, technology expertise and financial services relationships. 

Role Overview 

The Sales Executive will win new business with crypto and digital asset firms. This is a mid-level role for a sales professional with 5–7 years’ experience, a proven record of selling into this market and strong outbound pipeline generation skills. 

You will build your own pipeline and manage opportunities from initial outreach through discovery, product demonstration, proposal, negotiation and close. The priority is to create qualified opportunities and convert them into recurring revenue. 

The role is based in London, reporting to a member of the Executive team. Agio operates a flexible working model, with the Sales Executive expected to work from the central London office three days per week on average. 

Key Responsibilities 

Outbound Pipeline Generation 

• Research and prioritise target accounts, including crypto exchanges, trading firms, market makers, digital asset managers, custodians and lenders. 
• Identify relevant decision makers and buying triggers. Build account plans around each prospect’s activities, counterparties and risk management needs. 
• Run consistent, personalised outreach through email, calls, professional networks and relevant industry events. Use a clear problem hypothesis and offer a useful next conversation. 
• Own follow-up and qualification, turning outreach into discovery meetings and credible sales opportunities. Measure conversion and improve the approach. 

Sales Execution 

• Lead discovery to establish the prospect’s use case, business need, budget, decision process and timing. 
• Explain how Agio’s ratings, research and analytics support counterparty assessment, due diligence and risk monitoring. Tailor demonstrations to the prospect’s needs. 
• Manage proposals, commercial discussions and negotiations within agreed pricing and approval guidelines. Secure clear next steps and progress opportunities to signed agreements. 
• Coordinate specialist input from Product Management, Modelling and Engineering when required. Arrange a clear handover to Customer Success after signing. 

Pipeline Management and Forecasting 

• Maintain accurate CRM records covering account research, contacts, use cases, outreach, opportunity stages and next actions. 
• Provide realistic forecasts and regular pipeline updates. Identify stalled opportunities, deal risks and gaps in pipeline coverage early. 

Market Insight and Team Collaboration 

• Capture and share prospect feedback, objections, competitor information and reasons for winning or losing with Product Management and the wider team. 
• Work with Marketing on targeted campaigns, relevant sales content and event follow-up. Apply new product developments and research to prospect conversations. 

Skills and Experience 

• 5–7 years’ experience in B2B sales, ideally selling Digital Assets /Crypto data, research, analytics or financial technology products. 
• Demonstrable experience selling to crypto and digital asset firms, with an understanding of their business models, buying processes and risk management priorities. 
• A strong record of generating outbound pipeline independently and converting self-sourced opportunities into new customers. 
• Evidence of meeting or exceeding sales targets and managing the full sales cycle, including discovery, demonstrations, proposals and negotiation. 
• Strong relationship-building and communication skills, with complete professional fluency in English. An additional language would be desirable. 
• Ability to explain technical and analytical products clearly and work effectively with product and technical specialists. 
• Disciplined use of CRM and sales prospecting tools; proficiency in PowerPoint, Excel, Slack and Confluence. 
• Strong organisation, commercial judgement and persistence, with the ability to prioritise accounts and manage several opportunities at once. 

Objectives and Measures of Success 

Success will be measured against agreed targets for: 

• Qualified outbound pipeline created, including its value, quality and coverage of revenue targets. 
• New customers won and recurring revenue generated, including revenue from self-sourced opportunities. 
• Conversion from outreach to qualified opportunities and from opportunities to signed business. 
• Sales cycle progression, forecast accuracy and timely, complete CRM records. 

Why Join Us 

• Help institutions make informed decisions about digital asset risk. 
• Work in a team that values rigour, objectivity, independence and craftsmanship. 
• Good base compensation with strong OTE potential 
• Build relationships with crypto and digital asset firms and contribute directly to Agio’s growth. 
• Develop your sales career as the company grows, with market-competitive compensation and benefits.